Software for golf club operators to optimize key revenue drivers.

Players 1st is a Danish software company providing a customer experience and business intelligence solution designed specifically for golf course operators.

Status

Active

Founded

2012

Denmark

INVESTMENT

2023

Vertical

Customer Experience

theme

Future of Work

visit Website

Why did we invest in Players 1st?

We invested in Players 1st because it is a great combination of an experienced and charismatic team working in a blue ocean market niche with a strong product that adds a lot of value to customers. They have managed to build an impressive customer base of +3000 clients globally and created +10M surveys over time that have been used by +3.5M golfers. Players 1st has a unique position in the market and many opportunities to expand geographically and vertically.

“We worked with the team for many months before making the investment and spent a long time understanding the market dynamics, and have been very impressed with what they have achieved. We are excited to help the team scale their operations in the US in the near-term, and eventually replicate their success in golf into new markets and sports.”

Joachim Schelde
Senior Associate @ Scale Capital

MEET the TEAM

Morten BisgaardCo-founder & CEO

Jacob Buksted Co-founder & Market Director

Software for golf club operators to optimize key revenue drivers.

Why did we invest in Players 1st?

Related Stories