We invested in Players 1st because it is a great combination of an experienced and charismatic team working in a blue ocean market niche with a strong product that adds a lot of value to customers. They have managed to build an impressive customer base of +3000 clients globally and created +10M surveys over time that have been used by +3.5M golfers. Players 1st has a unique position in the market and many opportunities to expand geographically and vertically.
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