Software for golf club operators to optimize key revenue drivers.

Why did we invest in Players 1st?

We invested in Players 1st because it is a great combination of an experienced and charismatic team working in a blue ocean market niche with a strong product that adds a lot of value to customers. They have managed to build an impressive customer base of +3000 clients globally and created +10M surveys over time that have been used by +3.5M golfers. Players 1st has a unique position in the market and many opportunities to expand geographically and vertically.