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Conduct market analysis and speak with potential customers, suppliers, and partners.
Segment the market by verticals/customer groups/geography and search for the company's product-market fit.
Travel to the U.S. regularly and make agreements with agents or contract employees who can assist with sales and market validation. Focus on few verticals or geographical areas.
Secure the first 3-5 U.S. contracts.
The customer interest in your product is growing, and revenue is increasing.
Register a U.S. company (typically a Delaware Corp.) and make initial hires.
Continue testing product-market fit, be open regarding the business model, types of customers, geography, pricing, etc.
Start hiring CS and sales resources. Ideally, one senior person from Nordic team moves to the U.S. to insure culture transfer dn in-deep product knowledge.
Product-market fit has been established, and the business model is working.
Scale the number of employees and expand, for example, geographically or to new customer verticals.
Raise growth capital from American investors and increase the commitment in the makret.
