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Frontline industries are grappling with high turnover and disengagement, particularly with Gen Z in the workforce, who value flexibility and financial transparency. In reality, many frontline employees lack financial visibility and flexibility, leading to dissatisfaction and frequent job changes.
All Gravy comes in to change this with an employee-first platform that enhances financial wellness, makes shift management seamless, and improves engagement — helping businesses retain staff more effectively.
The company has strong traction, with high user engagement that proves its real value. Having an extremely successful UK launch, All Gravy has perfect timing and a clear path for international growth.
Behind it all we recognized a driven and ambitious team. While this is their first venture, the founders have shown they know how to execute and bring their vision to life. Their connection to the industry runs deep, giving them a real understanding of the challenges frontline workers face. With the strong team they built we’re confident All Gravy is ready for the next phase of growth.
All Gravy is a Danish startup founded in 2020, focused on improving financial wellness for frontline workers in hospitality and retail. Their platform lets employees track earnings in real time, access financial planning tools, and pick up extra shifts easily. For businesses, it provides insights into staff satisfaction and helps grow retention. The app is designed specifically for employees, with ease of use and employee experience at its core.
All Gravy clients are brands like Wedo, 7 Eleven, Q8, Honest Burgers and Pizza Pilgrims.
The company is led by CEO Jonatan Rasmussen and CTO Kristian Lundager. Jonatan, Oxford University graduate, brings experience from Oliver Wyman and GetWhy, while Kristian drives the tech behind the platform, bringing experience from Deloitte and Novo Nordisk. Together, they lead a growing international team across Denmark, Sweden, and the UK.
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